How Africans gave the middle finger to Chinese Two wheelers and embraced Indian bikes | WA:files

[Music] my AR I did not quite follow of packs Americana in Africa Bollywood enjoys significant popularity yet they are not the true Stars the real stars are two wheelers similar to India where chai and Chaos hold rule smaller bikes and scooters have become the Road Warriors of Africa not only they are often more affordable Than Cars making him accessible to a larger portion of the population and why not your trusty Splendor bike for instance is highly maneuverable enough to navigate through tough traffic they are also bu different moreover who wouldn't want to ride a three-wheeler Auto even American diplomats loved it having their own Auto for work the fact is Africans love their Indian rides and this Affinity didn't happen overnight Indian companies worked tirelessly day and night to conquer the African market so you might be wondering how did India pull off this two- whe Conquest in Africa leaving Chinese bikes in the dust why did Africans give a metaphor iCal finger to Chinese Bikes let's rewind to the early 2000s when the African bike Market turned into a Battleground for China India and Japan Africa was like a motorcycle Arena and Japan and China rolled in guns blazing the reason India failed was its inability to deliver bikes to potential customers in the early days of the launch Japan brought in these high-end bikes sleek and shiny but let's be real everyone wanted them but not everyone could afford it then there were the Chinese bikes the budget friendly option they came in with price tags so low often selling for a fraction of the price of their Japanese or Indian counterparts so naturally Chinese bikes started taking over the block but here's the thing the Chinese forgot the Golden Rule remember the motto with great power comes great responsibility when you hold the power of Maximum Market share the responsibility for a reliable product becomes Paramount unfortunately unfortunately for India China failed miserably in this regard and Africans weren't about to let it slide those Chinese bikes that flooded the market turned out to be unreliable for the challenging terrains of African roads with parts breaking down at critical moments to make matters worse Chinese companies failed to provide adequate after sales service and repair support and navigating the challenges of importing two wheelers into African markets can be a bit tricky and the absence of complete service support often leaves these imported rides in a tough spot with no spare parts in sight putting a damper on their Road life it's not just about selling bikes it's about creating a lasting relationship with riders these Chinese motorcycle Brands assemble their bikes back in their home country only to ship them off to Africa all polished and ready for action sure over time China set up repair centers but guess what the cost of fixing those bikes started to Skyrocket it didn't take long for the whole setup to feel more like a financial tight RPP walk than a sustainable business model the Chinese motorcycles had a bit of a mismatch for Africa lacking range and struggling with heavy loads and attempts to engage with manufacturers for design and production change proved futile then Here Comes India Indian two wheeler companies weren't just in it for the sales they took a practical approach realizing that what worked at home could work wonders in Africa they made some tweaks listened to what African Riders needed and delivered bikes that were like the perfect fit for them Indians wanted bikes that were affordable fuel efficient and could handle the Maze of Indian roads and guess what Africans wanted the same things Rakesh Sharma the former executive director of Bajaj Auto spilled the beans on the game plan Indian companies made substantial investments in setting up assembly plants distribution networks and after sales Services investing significant effort in training local mechanics to become Pros who know the ins and outs of B's Two wheelers training programs were like quick courses in Wyber Jar's bikes with a real deal compared to their Chinese counterparts what's impressive Is How They played the local card right leveraging local talent they became a part of the African landscape not just visitors the result baj and TVs now hold more than 50% of the two-wheeler Market in Africa now both companies are eyeing more growth TVs Motors that's been in Africa for two decades have mastered the art of building multi-utility two wheelers equipped with fuele efficient engines and robust suspensions to tackle whatever the terrain throws at them they took it a step further by setting up assembly plants through local Partnerships in key countries like Kenya Uganda and Nigeria these collaborations weren't just about assembling bikes they created local hubs generating jobs and entrepreneurial opportunities for nearly a million locals and then there's their response to the pandemic masks sanitization and food support all their service center Heroes were trained to take precautions and share maintenance tips making sure the wheels keep turning pandemic or not but the real game Cher is customization Indian manufacturers TVs motor included tailor their products for the African Market each Region's unique needs are met with thoughtful features for instance in power shortage hit markets TVs motor adds USB charging ports because emergency shouldn't mean a dead phone too so trust affordability fuel efficiency and suitability that's what Indian companies like baj and TVs are offering to their African Riders another reason why Africans prefer Indian motorbikes is because they prioritize them for business rather than private ownership for them bikes are not just personal rides but business Tools in Africa unconventional modes of public transport like Vans and Mini buses are the go-to most two wheelers pull double duty as Boda Boda ambulance taxis and general runabouts so customers are on the lookout for products that Can Go the Distance literally and guess who's delivering on that front the Indians two wheelers are stepping into the public transport Spotlight the need for Swift conveyance coupled with the excellent maneuverability offered by these products across diverse Landscapes has made him the unsung heroes of the African streets easy two-wheeler financing and the surge in imports from Asian manufacturers have fueled this trend the African Auto Market's steady growth isn't just a fluke it's backed by factors like increasing employment better Urban infrastructure and The Knack of Asian manufacturers to supply cost-efficient vehicles that are not just low maintenance but also offer impressive mileage in countries like Kenya Nigeria and Tanzania Indian two-wheeler brands are becoming the stars of the show Kenya in particular is experiencing a growth spurt thanks to the government's nod tax wavers for both motorcycle Imports and local assembly plants now it's come to a point where an Indian EV company one electric motorcycles is Making Waves by manufacturing Africa's first electric motorcycle it's like the stage is set for Indian motorbikes to take the lead in Africa's Dynamic Transportation scene [Music]

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